Roylances – Target

Roylances Forbes sets new standard for JCB

Written by: The Cowra Phoenix

Roylances Tractor Replacements Forbes

For 66 years the Roylance name has been synonymous with the automotive and agricultural industries in Forbes, but more recently their focus has been on farming with the development of their Tractor Replacements business in Sam Street.

Now regional distributors for such iconic names as Kubota and Krone, in 2020 they added the globally recognised JCB brand to their list of products. Renowned for their earthmoving equipment - the iconic yellow and black backhoe, and their great selection of Skid Steers - JCB’s range of agricultural equipment is also well recognised around the world, the Fastrac range of tractors the fastest on the market, whilst their Agri Telehandler range provides farmers with immense flexibility across a range of applications.

Of importance for Roylances - who pride themselves on customer service - was to ensure that they had complete customer support for all their products. From initial contact with Justin Roylance (grandson of company founders Jim and Nea Roylance) and Sales Manager Barry Cusack, to their after-sales service department and team of service technicians that can provide not just first-class service at their Forbes workshops, but also valuable on-site service in case of setbacks on the farm.

For anyone looking to upgrade their existing machines, or looking to take advantage of the various financial support packages on offer from the Federal Govermnat and JCB, call Roylances Tractor Replacements Forbes on 6852 2020, drop in to Unit 10, 42-46 Sam Street, Forbes or email

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